📜 Privacy Policy & Terms of Use

Effective Date: May 1, 2025 Last Updated: Aug 18, 2025 TrendysLand (“we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website, www.trendysland.com.

🏢 1. Who We Are

TrendysLand is the data controller responsible for processing your personal data under applicable data protection laws, including the General Data Protection Regulation (GDPR). Contact us: Email: contact@trendysland.com Website: www.trendysland.com

📥 2. Information We Collect

Contact details (e.g., name, email address)
Order and payment information (if purchases are made)
Email subscriptions and marketing preferences for newsletters and promotions (only with your consent)
Device, browser, and IP address
Usage data and page visits
Cookie preferences and consent settings (via WP Consent API)

⚖️ 3. Legal Basis for Processing

Under GDPR, we rely on the following legal bases to collect and process personal data:

Consent – for cookies, analytics, and marketing communications.
Contract – to process orders, provide services, and manage your account.
Legal obligation – to comply with tax, fraud prevention, or data protection regulations.
Legitimate interest – to improve site functionality and user experience.

🍪 4. Cookies and Consent Management

Our website uses cookies to provide essential features, analyze traffic, and personalize content. We manage these through the WP Consent API, ensuring full GDPR and ePrivacy Directive compliance. Cookie Types:

Essential cookies – Always active for core functionality.
Analytics cookies – Track usage; only set with your consent.
Marketing cookies – Used for ads/personalization; require consent.

You can set and manage your preferences at any time via the Privacy Settings link in our website footer. We follow WP Consent API best practices: 📖 WP Consent API Documentation

📊 5. Google Site Kit

We use Google Site Kit to integrate tools like Google Analytics and Search Console for monitoring and improving site performance.

Data collected is aggregated and anonymized.
Your IP may be anonymized based on region and consent settings.
If you decline analytics cookies, Google services are disabled accordingly.

🌍 6. International Data Transfers

Some third-party tools (e.g., Google services) may process your data outside the EEA. We rely on safeguards such as:

Standard Contractual Clauses (SCCs)
Provider-specific data protection frameworks

You can request details by emailing contact@trendysland.com.

📤 7. How We Share Your Information

We do not sell your personal data. We may share it with:

Service providers (hosting, analytics, payments like Stripe/PayPal)
Legal authorities if required
Google or others only with your cookie consent

All vendors are contractually obligated to protect your data.

📁 8. Data Retention

We keep your data only as long as necessary for:

Legal or contractual obligations (e.g., tax)
Providing services or support (e.g., order history)
Marketing (only while subscribed)

You may request deletion at any time.

🛡️ 9. Your Rights Under GDPR

You have the right to:

Access your personal data
Correct inaccuracies
Request deletion
Restrict or object to certain processing
Withdraw consent
Request a data copy (portability)
Lodge a complaint with your national Data Protection Authority (DPA)
We use industry-standard SSL encryption and internal access controls to safeguard your personal data.